Hey There, wELCOME!  - I’m Deanna

I’ve created a one-stop shop for adventure seekers and freedom chasers to have all the comprehensive resources in one place to equip, empower, energize and engage yourself: to Lead Bold, Live Bolder and Adventure More.

Sometimes, the boldest statement you can make is to say, ‘effit’.  

Life is a journey and a transformative one at that. A journey towards clarity, freedom and purpose. After my run in with cancer and fighting to live, I learned the importance of every moment. Life IS fleeting, we aren’t promised tomorrow, and the world programs us to chase the non-sense.  Life truly is a gift (not a clique'). it is amazing. We can do what we love. We can direct our energy to what matters (yes, our dreams matter), and we can empower our everyday with joy and fulfillment.  This is precisely why I created the Effit Philosophy.  I encourage you to embrace it fully, speak it loudly, wear it proudly and experience life boldly. 

Let the little sh%t go, so you can focus on what truly matters.